Renata Rocha - UX/UI & Product Designer

Hello, there!
I create joyful and timeless digital products,
always thoughtful about user needs, aiming to
excite and engage innovative experiences.

I’m currently a Freelance DesignerDesign Professor at Touro College
and I have over 6 years of experience.

Some of my projects are protected by NDA and are not listed below.
Say “hi”, let’s grab a coffee and I’ll show you all the details.

My Experience

some facts and who I am

I am a digital designer with a central focus on UI/UX for digital products, living in New York City.

I’ve been working since 2012 in all aspects of both digital and print design having had experience in everything from pure Graphic Design and Layout, to Front-End web design, Art Direction, User Experience and User Interface Design.

At ContentSquare, I’m a Lead UI Designer. My role is to lead the design efforts of many forms of content – campaigns, web pages, landing pages, eBooks, event collateral and more – for many platforms online and offline. I’m also responsible for creating the visual presence in America of the ContentSquare’s Digital Experience Insights solution.

Our tasks range from the company’s website improvements to complete new digital experiences creating the entire flows, as well as the design of some of the data-driven reports.

We work closely with various departments of the company, including branding, strategy, engineering, customer success, as well as product owners, stakeholders, and executive leadership. We ensure that all facets of our company and product offerings are appropriately communicated to our customers and website visitors.

My Experience Path:

Lead UI Designer
ContentSquare, New York
— Jul 2017 – Set 2018

UX/UI Designer
Freelancer, New York
— Jun 2013 – Present

Digital Design Professor
Touro College, New York
— Aug 2016 – Present

Lead UX/UI Designer (Remote)
Evelyn Regly Digital Agency, New York
— Jun 2013 – Dec 2017

UX Designer for Platform Support Services
Globo.com, Rio de Janeiro – Brazil
— Oct 2009 – May 2013

Data Visualization Designer
Globo.com, Rio de Janeiro – Brazil
— May 2007 – Sep 2009

Degrees and Achievements:

Master in Web & Multimedia Design
2015 – 2016 | Grade: 4.0
Touro College, New York City – USA
* Class Speaker at the Commencement Ceremony

Bachelor of Graphic Design
2005 – 2008 | Grade: 3.52
Centro Universitário da Cidade, Rio de Janeiro – Brazil
* Class Speaker at the Commencement Ceremony.

Volunteer projects:

Team Lead Designer
SOS EB Kids
— Fev 2016 – Present

Mission: alleviate the suffering of Brazilian kids with Epidermolysis bullosa (EB), increasing their quality of life and that of their loved ones, whether through a material and emotional support or through information and awareness.

What I can do

secrets I have up my sleve

Websites
I create and position brands through unique experiences that pique curiosity, express ambition and encourage loyalty.

Web Apps / Mobile Apps
By putting the user first, I’m able to create seamless and intuitive product experiences that empower and delight users.

Data visualization
I create informative and interactive data storytelling like Benchmark Reports or Market analysis to encourage awareness. I’ve gained experience in analytics, by working with Globo.com and ContentSquare.

Designing Tools:

— Adobe CC (Photoshop, Illustrator, InDesign)
— Sketch

user flow and Prototyping:

— Sketch
— Invision
— Google Draw.io

Interface Development:

— HTML5
— CSS3
— JavaScript (basic)
— PHP (basic)

How I do it

My creative process

How might we… ?

When I start a project, I like to follow a Design Thinking Process that combines empathy and creativity to solve human-centered problems. The outcome is to discover and ideate a solution into a prototype to help us understand the gaps, validate the user flows and guide the future work.

The methodology

I use the Design Sprints methodology that helps me create solutions through rapid prototyping and user testing. The sprints are divided into six steps to reach clearly defined goals and deliverables and gain critical learnings, quickly.

1 – Research & Understand
It’s an immersive learning experience to learn about the problem and understand the possible solutions.

2 – Sketch & Wireframe
We generate insights and explore different ways of solving the pain points as an opportunity for innovation.

3 – Decide & Design
We choose which ideas should be prototyped first, by evaluating them and prioritizing the development. Also, decide the Design Language System to follow.

4 – Prototype
A prototype is a low-cost and fast way to experiment and validate ideas envisioned in the sketch phase.

5 – Test & Validate
To moment to test and finally see live users interacting with the ideas, hear direct feedback and validate the solution.

6 – Hand-off to development & Recap
Is essential to review the findings, absorbs the learnings, and discusses next steps for the project. Hand-off the prototype to the developers and start over the next round.